Every woman deserves to shine

Introducing Jo Jo Blue…….

An exciting discovery!   In order to serve my customers well and cater for differing styles, I like to provide my shoppers with their own jewellery department store at their fingertips as well as showcasing designs that they would otherwise not easily find.  When...

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How to build a capsule jewellery collection

The problem....   Some women tell me that they'd love to wear jewellery but find choosing and shopping for it a little bewildering.  They feel it's hard enough to decide on an outfit let alone the accessories.  Some of us grew up in times when the man in your life...

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Why wear jewellery?

Many of us wear jewellery without thinking about it.  We perceive it as an essential part of our wardrobe; that an outfit is just incomplete without it.  You won't be surprised to hear that I'm one of these! Others though see it as just a superficial...

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How to layer necklaces

Following on from the trend to stack bracelets and bangles came the trend to layer necklaces. Easy peasy right? Just throw on a few necklaces and you’re good to go? Well… yes and no. Some people seem a bit unsure about it

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Bracelets and how to wear them

Bracelets are not something I always wear, unlike earrings (wouldn’t leave home without those!) and for a lot of people they are often an afterthought but they are a wonderful way to enhance your outfit and add individuality.   If you find it difficult to choose the appropriate style here are a few tips and ideas:

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